Making a connection between current trends in vintage fashion and classic Hollywood cinema, mise en scene is an interactive branding concept that utilizes mobile technology to enhance the shopping experience. At the time this project was completed in 2009, I had anticipated that Quick Response Codes and internet access through smart phones would be cheaper and more widely available within 5 years. In retrospect this happened much quicker than I had anticipated, proving that the growth and potential in the world of technology is endless.